Apr 02, 2023  
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2022-2023 College Catalog
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BUSA 120 - Small Business Management

Credits: 3
This course is designed to introduce the student to the principles and practices of successful small business operations. Topics include new product planning, product management, sales forecasting, consumer behavior, promotion and pricing, finance, staffing, international markets and contemporary business issues. Students acquire an overview of essential small business management skills.


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