Jul 19, 2024  
2023-2024 College Catalog 
  
2023-2024 College Catalog
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GRAD 219 - Digital Marketing II


Credits: 3
This course is designed to focus on how businesses are using Social Media as advertising tools as well as how to create and organize a welldesigned social media campaign. The use of social media platforms, such as, Facebook, YouTube, Twitter, etc., will be examined in depth. Students explore the importance of growing a social media audience and keeping their organization or clients relevant by tackling socially relevant projects, as well as the advantages of sharing social content, and ethical concerns. Social Media Marketing, Blogging, Search Engine Optimization, Email Marketing and PPC (Payperclick) Advertising are reviewed to create Viral Advertising campaigns. Lab fee required. Lab Fee Required.



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