HOST 136 - Hospitality Marketing

Credits: 3
This course provides students with an overview of all critical marketing functions as they apply specifically to the hospitality industry. Topics include the marketing mix, consumer behavior and decisionmaking, market segmentation, market research, promotion of services, branding, positioning, and image management, merchandising, public relations, and publicity. Special emphasis is placed on the promotion of lodging, food, beverages, and special events. Students will also develop practical market plans for enterprises in the hospitality industry.