GRAD 109 - Intro. to Digital Marketing

Credits: 3
This course focuses on techniques for writing, editing and researching content for social media platforms, and students will publish their work on their own Websites and Blogs. An emphasis is placed on the skills needed for quality storytelling via social media communication. Students will explore blogging, podcasting and social software technology. Students will implement social media research campaigns, develop original web content, and discuss interactive writing, interactive publishing, and the role of the interactive writer. Copyright law, libel law, information ethics and culture will be explored.